"SPE Networks - Asia is the entertainment powerhouse of Asia. We have 4 exciting brands, including Asia's #1 English entertainment destination - AXN. Animax has become the #1 youth entertainment network. What this means is that we have the full array of channels that is targeted at every desirable audience group. Entertainment is a staple in Asian audiences' TV diet. It is also the most engaging and thus most suitable for advertisers. The three buzz-words for us are engaging, exciting and entertaining. Viewers are most receptive when we are able to fulfil the three factors. This is the power of Entertainment."
Ricky Ow, Executive Vice President & General Manager
Sony Pictures Television Networks, Asia
Asia’s Powerhouse of Entertainment
10 Changi Business Park Central 2
#03-01 Hansapoint@CBP, Singapore 486030
Tel: +65 66228722, Fax: +65 66228706
Sony Pictures Television Networks, Asia was established in 1997 in Singapore as the Asian headquarters for Sony Pictures Television’s networks business. It operates five ad-supported 24/7 channels in the region which are wholly-owned by Sony Pictures.
AXN is the home of thrilling entertainment; beTV is the place to be for the best of light, engaging and easy-viewing entertainment; Sony Entertainment Television is a female-skewing channel offering ‘wickedly juicy’ shows; Animax offers anime programming for all; and ONE, the gem of Asian general entertainment, is powered by prime and current Korean content.
Advertising Opportunities:
With a broad channel brand portfolio targeting varying demographic and psychographic groups of audiences, Sony Pictures Television Networks, Asia offers advertisers customized solutions to meet their target audience and market needs. Advertising and communication options include on-air sponsorship, contest, on-ground activation, online branding, sponsor-branded vignettes and product placement within original programming. With its bouquet of five linear channel brands, Sony Pictures Television Networks, Asia offers advertisers an unbeatable creativity and advertising solutions across the spectrum of general entertainment.
Key Contacts
Ricky Ow, Executive Vice President & General Manager
Ang Hui Keng, Senior Vice President, Business Operations and Head of Asian Content
Jack Lim, Vice President, Advertising Sales & Marketing
Gregory Ho, Vice President, Marketing, English Content & Head, Communications
Yan-Jong Wong, Vice President, Programming, English Content
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing
Advertising Sales Enquiries:
Tel: +65 6622 4282
Email: adsales@spe.sony.com
"AXN continues to be the number one English general entertainment channel across Asia, but we are not stopping there. In addition to bringing an unrivalled viewing experience to even more viewers with AXN HD, AXN is set to serve up more of the best US drama series, blockbuster Hollywood movies, and upcoming original productions for audiences to get stuck in at the heart of action and adventure."
Yan-Jong Wong, Vice President, AXN Asia
Channel Profile
AXN offers viewers a thrilling ride with an exciting slate of programs designed to exhilarate and help them escape the humdrum of daily routine. The channel delivers first run, exclusive top-rated drama series, blockbuster features, adventure and competitive reality programs from around the world, as well as made-in-Asia original productions.
Launched first in Asia in 1997, AXN has become an international channel brand that is now seen across 60 countries globally including Latin America and Europe. In Asia, the channel is now watched by 154 million viewers in more than 104 million homes across 21 countries, including close to 50 million households on a time-block basis in China. AXN has also been available in high-definition (HD) since March 2009.
Channel Profile
Action Drama Series – Falling Skies, Breaking In, CSI franchise, NCIS: Los Angeles, Hawaii Five-0, Blue Bloods, Hannibal, Last Resort
Adventure, Reality & Lifestyle Sports – The Voice, So You Think You Can Dance, The Challenger Muaythai, The Amazing Race, WipeOut franchise
AXN Original Productions – Cyril’s Family Vacation: Hawaii Edition, The Amazing Race Asia, Cash Cab, India’s Minute to Win It, Sony Lifestyle magazine show
Audience Profile
AXN’s core audience comprises upscale and affluent adults 18-39 years old. AXN Asia attracted over 150 million viewers in 2011.
Advertising Opportunities
Association - the latest, top rated programs from the U.S. such as The Voice, Hawaii Five-0, Blue Bloods, NCIS: LA, the CSI franchise, Hannibal, Leverage, So You Think You Can Dance and The Amazing Race. Original productions such as the award-winning The Amazing Race Asia, eBUZZ and Sony Lifestyle consumer events like AXN B!G Challenge, are effective vehicles for sponsor integration, with added opportunities for on-ground and online extensions.
Major Advertisers
Sony Electronics, Axiata Group, Canon, Samsung, Caltex, Korea Tourism Organization, Hong Kong Tourism Board, Hilton Hotel & Resorts, Chevrolet, Alpine Group
KEY PROGRAMMING HIGHLIGHTS
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| CSI: Miami | NCIS: LA | Cyril: Simply Magic | |||
Case Study
"As one of Asia's leading brands for youth and young adults, Animax prides itself with being able to truly engage and connect with a highly passionate and loyal community. Going beyond TV, Animax offers fans a truly immersive entertainment experience through on-ground events, on-line and on mobile, collectively creating "A World Less Ordinary" where our youth fans can have fun, create, gain recognition, share their passions, make new friends, be themselves and, of course, be entertained."
Gregory Ho, Vice President & General Manager, Animax Asia
Channel Profile
Launched on 1 January 2004, Animax is Asia’s first channel brand specializing in Japanese animation – anime. Animax offers a wide variety of anime programs from the most popular genres including action, romance, horror, supernatural, comedy to slice-of-life.
The channel created TV history in April 2009 as the world’s first regional broadcaster to offer a same-time-as-Japan simulcast anime series with Tears to Tiara. In 2010, Animax brought blockbuster shows such as Fullmetal Alchemist Brotherhood and InuYasha – The Final Act to Asia.
In addition, Animax Asia’s first multimedia, multiplatform original animation production LaMB won Taiwan’s Golden Bell Award in the ‘Best Animation Program’ category, and was a finalist in the ‘Best Animation’ category at the regional Asian Television Awards in 2009.
Programming
Beelzebub, Nura: Rise of the Yokai Clan: Demon Capital, Hunter X Hunter, Sket Dance, Sergeant Keroro, Hayate the Combat Butler, Bleach, Fairy Tail, Little Battlers eXperience
Distribution in Asia-Pacific
Animax is enjoyed by 40 million viewers in 27 million homes across 19 markets across Asia.
*Cume unique individuals; 2009
Audience Profile
Anime lovers of all ages.
Advertising Opportunities
A diverse range of programming to associate with ranging from anime shows with a variety of themes (action, romance, horror, supernatural, comedy to slice-of-life, sci-fi and fantasy genres). Also available are interactive branded entertainment opportunities in both long and short form, across multiple media and platforms.
KEY PROGRAMMING HIGHLIGHTS
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| Fairy Tail | Maid Sama! | InuYasha | |||
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| Live Power Music | LaMB | ||||
Case Study
beTV is the place to be for the best of light entertainment – engaging and easy-to-watch programs – where viewers can ‘hang out’ with their favorite new and familiar characters and shows, laugh, or just unwind after a long day. Casual and comfortable yet with a hip and cool pulse, beTV serves up drama, comedy, lifestyle and reality series and movies that are soothing, relaxing and humorously entertaining.
Programming
Men at Work, The Wedding Band, Spy, Chuck, Necessary Roughness, Sherlock, Supernatural,
Teen Wolf, Scare Tactics, Destination Truth, Face Off
Distribution in Asia-Pacific
beTV is currently available in 15 markets across Asia.
Audience Profile
beTV is enjoyed by male and female audiences 18 and over, and especially by PMEB (professionals, managers, executives and businessmen) viewers across Asia.
"Sony Entertainment Television (SET) is all about indulgence for women. With fabulously fun, stylish and sassy entertainment, it's where women can indulge in a little escapism after a long day at work."
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing/ Head of Sony Entertainment Television and AXN BEYOND
Channel Profile
Sony Entertainment Television (SET) is the one-stop destination for wickedly juicy TV – appealing to discerning viewers, who like their entertainment sassy and fun, with a pinch of mischief.
SET provides stylish entertainment – sexy, chic and witty shows – centered around fashion, lifestyle, design, food, romance and celebrity gossip. Comprising fi rst-run hits from the U.S., the tantalising programming line-up features a variety of genres that will strike a chord with all audiences – fun and engaging drama series, trendy lifestyle-related reality shows and celebrity-driven variety shows.
Programming
First–run and chic drama series: Drop Dead Diva, Damages, Being Human, The Borgias
Bold and hip lifestyle reality shows: Top Chef franchise, Millionaire Matchmaker, Hair Battle
Spectacular, The Real Housewives of New York City
Juicy celebrity-driven programs: The Rachael Ray Show, The Rachel Zoe Project
Distribution in Asia-Pacific
SET is now available in 12 markets: Hong Kong, Singapore, Cambodia, Fiji, Indonesia, Thailand, Sri Lanka, South Korea, Maldives, Papua New Guinea, Palau and Mongolia.
Audience Profile
SET caters to viewers in their 20s and 30s who are trend–setters and opinion leaders. The channel is available in 12 markets in the region.
KEY PROGRAMMING HIGHLIGHTS
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| Drop Dead Diva | Top Chef | The Real Housewives of New York City | |||
ONE is Sony Pictures Television Networks, Asia’s first Asian general entertainment channel offering current and prime Korean entertainment programming, first and exclusively to all pan-Asia viewers.
ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety and music programs. ONE HD is the high definition feed of ONE.
Programming
New and compelling drama series – The Faith: Great Doctor, To the Beautiful You, Ghost, My Ex and The Neighbour, The Chaser, Bravo My Life, Bride of the Sun
Star-studded and entertaining variety shows – Star King, Strong Heart, Running Man
Hip music shows and enchanting concerts – K-Pop Countdown, You and I
Distribution in Asia-Pacific
ONE is currently available in five markets including Malaysia, Singapore, Indonesia, Cambodia and Australia.
Audience Profile
ONE caters to a core audience in their 20s – 40s, slightly female-skewed, as well as viewers with keen interest in the freshest Korean entertainment.
More information can be found at www.onetvasia.com
KEY PROGRAMMING HIGHLIGHTS
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| Secret Garden | MIDAS | K-POP Countdown | |||