The Apprentice Asia


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Hendy Setiono

Actor Name: Hendy Setiono

Age: 30
Nationality: Indonesian
Marital status: Married
Education: Advanced Diploma of E-commerce from Informatics Computer School
Current Occupation: Founder and CEO of his F&B company

“There are many formulas to success, but nothing will happen unless you take action.“

Hendy did not finish university, but that did not stop him from setting up his own kebab chain at 19. Starting from a small village in Surabaya, he operated a push cart with just USD400 in capital. Today, his business is a roaring success, hiring 1900 employees in over 1000 outlets in Indonesia, Malaysia and the Philippines.

With several entrepreneurship awards under his belt, Hendy has a trophy in common with Tony Fernandes; they both won the Ernst & Young’s ‘Entrepreneur of the Year’ award in their respective countries.