This week’s task was to script and produce a LIVE commercial based on the Volkswagen Beetle – essentially, a skit to be performed in front of a live audience.
The team whose commercial is more successful in terms of brand delivery – as decided by the Volkswagen Director of Design – will win.
Dian Does Nothing Again!
Dian’s only contribution was to act in the skit.
Accentuate the Negative, Eliminate the Positive
Andrea’s youth and relative immaturity once again emerged when they were under pressure. (Remember how she whined in Episode 2?) She was getting flustered and negative, and both Jon and Dian had to remind her to relax.
A disapproving Jon said to the cameras, “I think a true leader should exude positive influence. My tip to Andrea is to adjust to the people surrounding her, and not expect people to adjust to who she is.”
Alex Plays It (Too) Smart
Alone with the camera though, Alex spoke out strongly against them.
Mark smelled a fish. “I think Alexis is very smart. He doesn’t agree with Sam’s concept. He’s going along with it and it could very well be just part of his overall strategy,” Mark observed, “If Team Apex loses, there’s only 2 people. And it’s very easy to point the blame at the project manager.”
As always, Alex smoothly talked his way out.
The Mavericks’ Skit
2 newlyweds (Dian and an actor) bump into their neighbor (Andrea) just as they are about to leave for a road-trip in their Beetle. The neighbor lavishes compliments on the car, and the bride thinks she’s complimenting the groom, until the neighbor asks to “take him for a ride”.
It ends with the tagline: “Life’s A Trip with a Beetle. The Icon Is Back.”
2 Apprentice contestants (Alex and an actor) were tasked to describe the key selling points of the Beetle to the boss (Sam spoofing Tony Fernandes!). The boss picked the winner, who was given a Beetle.
It ends with the tagline: “You Qualify. Beetle Up.”
Mark thought “the whole idea was funny, engaging and incredibly informative.”
Volkswagen’s Director of Design was impressed, saying, “Beetle Up! I still remember it now. We suggested, ‘Be memorable, and make me smile.’ And they did both!”
Later in the boardroom, Sam acted as Tony again, much to Tony’s amusement. “Horrific, wasn’t it,” Tony quipped. (Dian said it was disrespectful. Andrea said it was sucking up. But thankfully for Sam, Tony said he got it.)
Apex won, for having the more memorable concept.
Tony Wipes Smirks Off Faces
Tony told them off! “I want you to know that I think her people skills are far, far higher than the both of you. I would wipe that smirk off your faces.” Gosh, their smirks certainly vanished.
In an unusual move, Kathleen spoke directly to Dian. “What are you doing here? This is the 8th task, and you’re still not stepping up. I’m very disappointed. You’ve got to lead and not just shove the responsibility to your teammates!”
Dian was fired.
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